The amount of reviews a certain business gets.

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Review Velocity
The speed with which a business gains feedback from its customers is an element that Google's algorithm now takes into strong consideration.

The activities must be reviewed by those who have actually visited them or have had another type of experience. This factor is very important: if a business has received few reviews in a few months, seeing many arrive in a few why vnpay database is important for marketing days will make Google suspicious. You have to be proactive in requesting them, certainly, but intelligently and not all in too short a time frame . The same goes for links, too many incoming links lead search engines to further evaluations.

Review Quantity
It is important for the search engine to evaluate a listing with a good number of reviews. If a business gets a large number of truthful reviews, it will certainly be well regarded in the eyes of Google, which will favor its positioning.

Review Diversity
The diversity of domains or portals where we receive reviews. We must be proactive in obtaining and requesting them, but let's not focus only on a single channel. Google is the site where people review businesses the most, but let's try to differentiate and obtain them also on other social networks or portals such as Facebook, Trip Advisor, Booking, The Fork, Expedia, Yelp, etc.

Google My Business is also an excellent review aggregator, we will find them all inside.