If your goal is to increase your social media presence, focus on creating content that people will want to share.
According to Buzzsumo, the most commonly shared types of content on Facebook in 2017 were:
Video
Tests
News
Research
Emotional content
By focusing on creating these types of content, you'll increase the likelihood that people will share your post.
Here's a great example of viral content in test form:
example of viral content in test form
The test is formulated to evoke external motivation, pushing you to test your knowledge and receive a reward in the form of an assessment of your chances of becoming a programmer (and an offer to study with a partner if your results are not very good).
Goal #4: Drive More Traffic to Your Site
Solution: SEO-optimized content
SEO-optimized content is any content you create with the goal of increasing visibility, improving the usefulness of your landing page, and motivating the user to take action.
From a tactical point of view, this could mean:
Blog articles or website pages optimized for a specific keyword;
Blog articles or website pages designed for a specific user intent;
Blog articles or website pages optimized for Google's featured snippet;
Pillar pages, which cover a specific topic broadly;
And other things.
Let's look at how rich snippet content (content that provides a short answer to a query directly on a search results page) can help you increase your site's traffic.
Take a look at this article from the Rome with love blog that appears when you search for "Rome in February" on Google:
Google search results for "Rome in February"
Google search results for "Rome in February"
Apart from the fact that this content is displayed at the very top of the page, it draws attention to the web page itself because it contains the answer to the user's query.
Read also: Google snippets: why do only 7% of users trust them?
Goal #5: Prove Your Capabilities
Solution: case studies
Case studies provide potential customers with the evidence egypt phone number data they need to find your company trustworthy.
If you have a relevant success story, it is important to consider the following points before you start writing your case study:
Be specific. By providing real numbers, you make it clear what impact your product or service has had on a company/individual, while also adding credibility to your claims.
Make them accessible. Don't hide your case studies. Include them in your main site navigation, and perhaps in your email newsletter to potential clients.
Experiment with different formats. While most case studies are in a traditional format, don’t be afraid to consider other ways to present information. Podcasts, infographics, and SlideShares are all viable options.