For example, you have set an ambitious goal - to find bloggers suitable for cooperation without any intermediaries. What is required for this?
Work hard and persistently with your head and hands. Those who have money and who do not want to bother too much, move straight to the stars of the Internet. It seems to them that this is the easiest way to the success of an advertising campaign, because celebrities with millions of subscribers have a reputation and have extensive experience in advertising. But this is far from true!
What are the reasons why working with celebrity opinion leaders does not produce the desired effect?
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They are as follows:
The audience among subscribers guatemala email list of large channels is too diverse . For example, the Instagram of celebrities such as Anna Semenovich is watched not only by women of different ages, but also by representatives of the stronger sex. Consequently, cosmetics advertising will not be very effective, since half of the audience is not very interested in this topic. The same applies to promoted profiles filled with photos of half-naked beauties. Such feeds are viewed by the same male contingent.
Famous bloggers have higher rates . This is easy to explain by their popularity, but do you want to overpay for a name, especially since the money invested in advertising often does not bring the expected benefit? The most famous personalities set the cost at 100 thousand rubles for advertising, while a much greater result can be obtained by distributing this amount on two or three channels of less popular bloggers. The same money will bring more profit.
Famous people are physically unable to communicate much with subscribers . Usually, this work is done by assistants and channel administrators. But for beginner bloggers, especially niche ones, this is part of the job - they themselves respond to comments, prepare videos based on specific requests from subscribers, thereby building authority. Building trust is vital for the growth of their developing blog. These experts approach advertising more responsibly and try to present information as friendly advice.
To stand out in a large advertising flow on a star channel, you need to invest more effort and money . Star subscribers get used to paid posts and do not pay attention to them. On less promoted channels there is not a lot of advertising, the blogger is more careful and responsible about publications and tries to advertise only what interests him personally or corresponds to the profile of the blog.
Is it worth working with celebrity influencers?
Even if you pay a lot of money to a famous blogger, you can encounter unscrupulous performance . Their feeds are full of similar posts, there is no talk of any individual approach or creativity. Say a few words about the product, mention it in a video - "it'll do!"
Excessive self-conceit, a frequent companion of fame, hinders normal business . Verbal agreements are often violated. In a good mood, a star promised you something, but if it disappeared, then the promised post may not be published on time. It is clear that this does not apply to everyone.