How to Use Instagram Giveaways and Contests to Grow Your Followers (With Expert Advice)

shaownhasan · Post by **shaownhasan** » Tue Jan 28, 2025 9:24 am

Giveaway: What does it mean?
The term giveaway comes from the English language and means freebie . When you hear about it or see a hashtag on Instagram that refers to it, know that the brand or page you are following is about to give something to someone , usually to a follower to reward them for their loyalty. In recent years the word giveaway has become very popular in Italy because on social media, Instagram in particular, it has become a widespread practice with which to capture the attention of users and quickly grow a page or profile.

What is a giveaway?

What does a giveaway involve?
Giveaways are contests or prize competitions that are held by a brand or a natural person (usually an influencer) on a social platform such as Instagram, YouTube, Snapchat or Facebook , to involve the public in the key features of paytm launch of a new product or initiative, but also to make themselves known and followed by new followers.

A giveaway has a short life, that is, it lasts for a limited period of time (from 24 hours to a few weeks), offering a coveted prize (a product from the brand that is running the contest, a box with various objects, a trip, a ticket to an event, etc.). To participate in the contest on Instagram, users must perform an action suggested by the brand (we will see what these can be shortly) and meet some requirements that are explained in the post in which the giveaway is launched.

Why do we do a giveaway?

All the reasons to decide to create a giveaway contest on instagram
What is the purpose of running a contest on an Instagram page? A giveaway is a great way to increase your followers, but more importantly, it is useful for taking your audience engagement to the next level by creating anticipation for your posts. If you can connect with your community, choosing the right gift, and creating the perfect context for the giveaway, your followers will appreciate your generosity and your bond will be a little stronger.