Collect only the clicks that lead to conversions

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Improving the click-through rate of your listing ads does not necessarily lead to better results for your listing ads.

For example, let's say you're able to significantly improve your click-through rate, but the number of conversions you get remains the same.

In this case, the cost for the same number hr directors contact list of conversions will be higher, resulting in lower return on investment.

This is because listing ads are based on a pay-per-click system.

In other words, since listing ads are structured so that advertising fees are incurred every time a click is made, advertising fees incurred from clicks from users who do not convert are wasted.


It's not just about improving your click-through rates.

Instead of trying to get users who are unlikely to convert to click on your ad, you should implement measures that will increase the click rate only from users who are likely to convert.


summary
Above, we have explained about click-through rates for listing ads.

It is important to improve the click-through rate of your listing ads as long as it does not reduce cost-effectiveness.

Also, for information on how to operate and improve listing ads, which are not covered in this article, please refer to the article below.