It often happens that sales seem to be established, everything is going as usual, there are buyers, and they are mostly middle class or people with incomes below average, or even quite poor. But having clients among the rich part of the population is often much more profitable. There are several reasons for this:
Rich people are usually very busy. And if they are satisfied with something they buy from you, they will come back again and again, so as not to look for other stores.
They will continue to buy during a crisis, and if the dollar falls, and when sanctions begin - such people always have money.
It is easier to work with wealthy customers because they themselves understand very well what it means to do business.
It is clear from the start that cayman islands email list these are people with money. All you have to do is organize an advertising campaign correctly, and some of this money will migrate to your cash registers.
Benefits of Working with Wealthy Buyers
Features of expensive goods
The main feature of an expensive product is its unique characteristics, which, in fact, are of the greatest value to the buyer. And here the seller's task is to convey to the client not just the price of the product, but its valuable qualities.
An expensive product is usually a complex product.
Examples are complex mechanisms (expensive watches), systems running on microcircuits (smart home), material (furniture made of valuable wood), complex devices (engines), special layout (residential buildings), uniqueness (jewelry), design (in new models of clothes, or cars, or yachts), special technology (use of alternative energy sources), etc. To a greater extent, we are talking here about complex technical devices or goods manufactured using unique technologies (cars, yachts, motorcycles, weapons, airplanes, electronic devices, etc.).
An expensive product has special advantages
The value of expensive goods is not only in their status, but also in the advantages they give to their owners. In fact, if you have enough money, then today you can already use modern technologies that ordinary people have not even heard of. A striking example is the already popular Model S and Model X cars from Tesla, which was the first to introduce something high-tech, unique and necessary to the world.
How to work with rich clients, offering such a product? All the emphasis on novelty, trend, surprise the buyer, let him have the impression that the greatest happiness is to become the owner of the offered thing.