Expanded text ad Expanded text ad for Google Ads

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Include your popular keywords in at least two headlines to increase ad relevance. As you create the responsive search ad, the tool will recommend popular keywords in the ad group to include in headlines to improve ad performance. Make sure that you DO NOT include keywords in three headlines so that more ad combinations are generated. Instead you can highlight benefits, special services, special hours, calls to action, shipping and return policies, special promotions, taglines, or ratings.


Try adding headlines of different lengths. Do not max out the characters in every thailand gambling data headline. Google’s systems will test both long and short headlines. There are 30 characters for each headline. 2. Include two descriptions that are unique. The maximum is four descriptions. Descriptions should focus on describing product or service features that are not listed in the headlines, along with a call to action. There are 90 characters for each description.


An example of creating a responsive search ad with headlines and descriptions is shown in the figure below. Entering headlines and descriptions for the responsive search ad 3. Use popular content from your existing expanded text ads Use headlines and descriptions from your existing expanded text ads in the ad group when writing your headlines and descriptions for the responsive search ads. This helps you get more ad combinations with keywords that have already been proven to be successful in your marketing campaign.


Consulting. 4. Pin headlines & descriptions to specific positions to control where they appear. Use sparingly. Responsive search ads will show headlines and descriptions in any order by default. To control the positions of text in the ad, you can pin headlines and descriptions to certain positions in the ad. Pinning is a new concept introduced with responsive search ads. According to Google, pinning is not recommended for most advertisers because it limits the number of ad combinations that can be matched to customer search terms and can impact ad performance.