Try not to think of things as a marketer, but instead put

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When using a heat mapping tool, you can see how far users are typically scrolling down your page, and from that you can get a lot of different insights. For example, if they don't get very far down your page, but all your CTAs are in the footer, try moving a second CTA mid-page that might capture more of the audience that isn't getting all the way to the bottom. You can also use heat mapping tools to see where users usually click on the site.


If they continuously click on a piece of content that doesn't have a link, that continuous south africa gambling data click most likely means that they want to click there and read more about it. So you can improve the user experience by going in and adding one to the relevant content. Follow your user's journey with Google Analytics and see where in the funnel they might commonly drop off and is there an opportunity to shorten the time from entry to the site to where your site's conversion points are.


A key point of knowing your audience is to be mindful of where they are in the buying process. Take a look at the keywords that are driving traffic to that page using a tool like Moz's Keyword Explorer. If they are using long tail keywords, they're more likely a more seasoned user and are ready for a gated asset, like a white paper or a case study. But if it's short tail keywords, they're probably still in the discovery phase and just want to read a blog post or a recent article.


yourself in the shoes of your potential customers. Figure out what they want and not what you want them to want. Solve for poor UX Now that you know your audience, the next step is to solve for poor user experience on the website. User experience tip number one, please remove the pop-up from your website. No one wants to go to a page and immediately have a big ad block the content they're trying to see.