The reasons for abandonment can be many but, among all, these two main reasons could have distracted the visitor, ultimately pushing him to leave.
Your site doesn’t offer a simple and transparent shopping experience: perhaps cell phone number database your checkout processes are complicated, your payment options are limited, or worse, your pricing isn’t clear enough.
But that doesn’t mean the prospect hates your brand and will never buy from you. Rather, it means they’ve lost motivation and diverted their attention, perhaps a friend’s vacation photo on Facebook. Can you re-motivate the visitor?
In addition to optimizing your site, there is a marketing strategy that can help in this situation: it is called Remarketing (or Retargeting) and it is the planning system that allows you through multiple means to reach users who have previously visited your website. When it is done at the right time, it will help you close the sale. And in fact, every year billions of dollars are spent on this strategy…
Haven’t received an email from Amazon based on your past purchases? Haven’t received an email motivating you to complete your purchase? Cole Haan, in the example below, informs the visitor that checkout is still “just a click away.”
Then there is remarketing in advertising: your ads can be personalized and shown only to users who have made specific interactions on your website, or who search for keywords relevant to your products. Look at the example below, where Cole Haan boots appear on the right sidebar of Facebook.