However, there are some drawbacks to making e-commerce work for your business. If your site is pushing customers away instead of attracting them, you'll end up with countless abandoned carts.
While the volume of new online shoppers has increased compared to the pre-COVID ecommerce landscape, it’s challenging for many retailers to retain these new shoppers as customers. New customers are up to seven times more likely to be turned away at checkout, leading to cart abandonment despite making it all the way to the checkout. There are plenty of opportunities to lose them along the way.
Fortunately, not everything is left to chance. You can take steps to support taiwan contact number online customers throughout their purchasing journey and reduce abandoned carts with barrier-free eCommerce.
In this article, we will see:
How to avoid obstacles in the customer purchasing journey
Best Practices to Reduce Abandoned Carts
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How to avoid obstacles in the customer purchasing journey
If you want to take advantage of the e-commerce boom and keep your customers, old and new, coming back for more, you need to make sure your site is barrier-free.
But what does “barrier-free” mean?
Obstacles in the way are barriers to purchase. For e-commerce, this could be a slow-loading site or the need to log in to make a purchase.
Following the principles of barrier-free commerce reduces cart abandonment rates by making it easier for customers to move from point A (visiting your site) to point B (searching for products they’re interested in) to point C (checking out). What it takes:
Reorganize your categories so customers can navigate more easily.
Added one-click payment option and mobile payment option.
Turn your Instagram profile into a store so customers can buy without leaving the app.
If you ignore these pain points, you’re hurting your chances, especially with the growing and digitally savvy Generation Z. While 80% of this generation is more willing to try new brands online, they have high standards: