Once you have this list, it's time to actually prioritize those keywords

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These purchases are larger, and there are more stakeholders that are part of the buying process. Because of this, when you're doing your keyword research, you need to think about keywords throughout the entire consumer's journey, targeting keywords at the top of the funnel all the way to the bottom of the funnel. Think of it in this way. If your product is a software that does task management, you can't just focus on optimizing for the bottom of the funnel keywords, such as task management software or business organization tool.


Instead think about the keywords that your user might be searching for just poland gambling data because they have a problem — what is the best way to keep my team organized or tips on how to meet deadlines on time. Start your keyword research by reaching out to your client and seeing what keywords are important to them and what they want to focus on. Then once you have that seed list, expand that by exploring their site, competitor websites, Google Search Console, and keyword tools, like the Moz Keyword Explorer.


, and by prioritize, we don't just mean whatever has the highest volume on a monthly basis. It's much more about what is relevant to your product and your consumers and what will eventually drive conversions down the road. Create content Then now that we know these keywords, our next stop is to actually focus on the content development that goes with these keywords. Evaluate the existing content on your website and determine whether you need to build something brand new, expand on what you already have, or more likely a combination of both of those things.