Contextual Marketing is based on implementing real-time actions based on the moment of consumption, location and consumer profile, among other variables, with the aim of serving them what they are looking for at the right time. Is your company ready?
Marketing is one of the fields that is most intensely and immediately experiencing the changes that occur in the digital sphere. The phrase 'adapt or die' takes on special meaning if marketers do not want to be left behind and lose clients or fail to optimize the possibilities of each of their strategies.
Traditional marketing gave way to Inbound Marketing, in which the protagonist and center of every strategy is the user, generating non-intrusive marketing strategies. In Inbound Marketing, content marketing el-salvador phone number data is a fundamental part of this methodology and this is where Contextual Marketing emerges to optimize the way, time and form in which useful, educational and interesting content reaches users (target audience) at the right time, whether through blogs, ebooks, social networks, videos or any other format.
Contextual Marketing takes into account the needs, habits, and objectives of the user to create an individualized web experience and personalize communication based on the user we are targeting and the content we are going to show depending on the context.
According to the Content Marketing Institute , 90% of consumers find personalized content useful and 78% believe that the organizations that create it are interested in building a good relationship with them. With this data, maintaining a marketing strategy without context is unspecific, since context gives clarity to the message you want to deliver to consumers.
Through Contextual Marketing, companies can obtain more relevant information about their leads, such as personal data, the sector they belong to, what type of content they consume, through which channels, etc. Thanks to this information, we can implement relevant, focused and personalized marketing strategies.