In my opinion, successfully planning a B2B Rebranding process without israel telephone directory working on the IMPACT on the professional client's day-to-day life (value proposition and customer experience) will be of no use.
Evolution of Brand Values and Identity
The way of doing and expressing the activity and the collateral impact of the B2B Brand are becoming more important every day. B2B companies, especially industrial ones, are in the eye of the storm and need to take part with facts and deep reflection. A B2B Rebranding process can be a good opportunity.
It is very likely that there are no new core values of a company, but they should have evolved. For example, the circular economy, equality, etc. are current aspects that need to be conveyed with facts and not just with good intentions.
A Rebranding process in B2B and especially in Industrial environments must have its own way of dealing with this issue from the facts and avoiding banality or superficiality.