The roles of internal links Internal links, like all other

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Email from the Google Search Console team about mobile-first indexing. During this period, some SEOs, including the late Russ Jones, myself in the aforementioned post on the Moz Blog, and my old boss Will Critchlow, started to voice concerns about the potential impact on the linkgraph: Tweet from Google's John Muller about mobile-first indexing. The overall impression at the time was that Google was using a hybrid index for now, but that “mobile only” was already on its way.


Fast forward to March 2020, and Google warned we had six months to prepare for israel gambling data the final toll of the desktop index. This initially suggested a September 2020 rollout, then that became March 2021, and then, as I’ve mentioned above, that date too seemed to pass without incident. We should assume, though, that this is still coming, or perhaps largely already here, and as such that our mobile sites need to present the version of truth we want Google to see.


links, fulfill multiple vital functions: Allowing search engines to discover new URLs Passing on clues as to topical relevance, via their anchor text, and source URL Passing on authority, via PageRank or equivalent That’s of course without even getting into their roles in user experience, which is a topic for another post. (Although if you want to learn more about internal links, I recommend this Whiteboard Friday.) A disparity in internal links between desktop and mobile versions, then, is likely to have far-reaching implications