The goal should not only be clear, but also unique. If brainstorming participants are asked to solve several problems at once, there is no hope for a good result.
One problem should be brought up for discussion. If it is initially large-scale, we divide it into several smaller tasks. This will allow us to direct the entire flow of ideas in a single direction and quickly find a solution. Instead of organizing a brainstorming session on how to increase sales, organize several separate ones: "How to attract new clients?", "How to retain existing customers?", "How to solve the problem of late delivery?" etc.
No place for beginners here!
Another common mistake is namibia email list to limit the working group to top management and leading specialists from the company's divisions. This approach contradicts the very idea of brainstorming, and the event ends up being little different from a regular management meeting. It is much more effective to select participants for each task, including those who have recently started working and have not yet acquired the mindset typical of most permanent employees.
An unusual atmosphere is very important, helping to set people up for creative work and stimulating the emergence of non-standard ideas. Even externally, brainstorming should not resemble a routine meeting. For an hour and a half, which are allocated for active generation of ideas, it is better to forget about strict hierarchy and fully concentrate on finding the best way to solve the problem.
He certainly understands!
The standard thinking of the brainstorming organizer often manifests itself in the desire to form a team exclusively from the company's leading specialists in the issue under consideration. At best, they are diluted with ordinary managers, and the place of the wedding general is given to someone from the top management. The effectiveness of such events is often zero.
The specialists who head the relevant departments are obliged to solve such problems on a daily basis. For them, this is a routine process, and it would be strange to expect a fundamentally different approach to brainstorming from them. The essence of brainstorming is precisely to create conditions for generating ideas that are fundamentally different from established methods and techniques.
To achieve this effect, it is better to include people in the working group who are not involved in the problem under discussion on a permanent basis. Their point of view on the task will be fundamentally different, which will allow them to produce raw, but practical ideas. It is important to achieve diversity in the team: let it include representatives of different departments and services. Believe me, sometimes you can hear valuable thoughts about increasing the productivity of the staff even from a cleaning lady.
Be more active, comrades, be more active!