Email marketing in 2019. Artificial intelligence
Businesses are using artificial intelligence (AI) to make their email marketing strategies stronger and more personalized. AI is used to help specialists design email campaigns. From creating effective subject lines and images to predicting how a potential lead will interact with an email.
Artificial intelligence for marketing automation in general is a growing trend. philippine cellphone number code The same goes for the marriage of artificial intelligence and email marketing. According to some studies , global automated email marketing is expected to be worth $2.7 billion by 2025.
As time progresses, artificial intelligence will make email marketing more effective and easier to execute for all businesses.
Some are already implementing it into their brand. Adobe recently developed an artificial intelligence technology with a series of sophisticated algorithms based on data and research from email campaigns and audience behaviors.
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That's why for email marketing in 2019 you have to use smarter tools and strategies. This will allow you to reach new audiences through personalized messages and emails. Brands, in this sense, are becoming more powerful and effective.
4.- The potential of mobile devices
Another aspect of a better email marketing strategy includes optimizing email for mobile devices. Email statistics suggest that an email is usually viewed for the first time on a mobile device before it is viewed on a desktop computer. With 53% of emails opened via mobile devices.
Furthermore, of the 900 million Gmail users, 75% of them use their accounts on mobile devices. Statistics make mobile optimization for emails essential. More email views occur on mobile than on desktop screens.
With so many consumers reading emails on their mobile devices, it's essential that your emails are mobile-friendly and easily viewable by recipients with minimal scrolling and zooming.
However, it doesn’t just have to be mobile-friendly. Email marketing in 2019 also has to adapt to other devices. More and more users are using tablets to view emails. And mobile and tablet sizes vary. It’s important that your emails respond to screens of all sizes and render correctly on all devices.
5.- Personalization
It's fairly easy to automatically insert an email recipient's name into an email greeting. That's basic personalization, nothing new for email marketing.
However, personalization will take a different path in email marketing strategies in 2019. With so much data stored in marketing automation strategies, you can personalize messages using much more than just the recipient's name.
Imagine that you sell a variety of products on your e-commerce store and you are currently offering a discount on one of those products: an insulated helmet for workers working in cold temperatures. You can have two approaches to communicate this to your audience:
You could send an email announcing the discount to everyone on your email list. However, it would be relevant only to those who work in the construction industry, for example. Other users will see the email as irrelevant. And some may even unsubscribe because they are not interested in this type of advertising.
You can segment your contacts based on their attributes to create a list of targeted recipients. Then, you send that email only to those contacts because you know the offer is relevant to them.
That second type of personalization will increase customer engagement and customer satisfaction. It’s all about delivering experiences tailored to each customer’s needs. The closer you get to those who are searching for you, the greater the impact you create on them.
6.- Interactive emails
Another trend is sending interactive emails. To promote engagement and keep audiences entertained, many marketers opt for interactive emails that engage users. They also encourage participation through quizzes, polls, games, contests, GIFs, etc.
Call-to-action messages are also an essential part of interactive messages, as viewers can opt in to the email to purchase, edit an order, update a wish list, send a shipping confirmation, etc.
Now that you know where email marketing is headed in 2019, it's time to get up to speed with your strategies. You need to start applying these trends to your campaigns. Of course, you need to know exactly what works and what doesn't for your brand. When developing campaigns, measure the results.
ROI, click-through rates, open rates, and engagement are all data points that you should always keep in mind . It's about finding opportunities, maximizing what's working, and changing what's not.
Use our email marketing software to develop your campaign. It will allow you to create automatic mailings for your emails. We also have a multitude of templates to design the most attractive campaign.