Obviously, the great cause of this change is undoubtedly the multiplication uk business email list of mobile phones in Italy : only through GPS can Google tell us where we can find the nearest shop or restaurant.
Another interesting point to consider is this: brand loyalty is increasingly lacking. It is no longer enough to be a big brand to have a “presence” but it is necessary to offer a useful experience, with optimized and customized content for each neighborhood/city/region where it “lives” and is positioned. Since many big brands still do not have such diversified types of content, the opportunities for local businesses to make their way have increased.
Based on this speech we hope to have convinced you about the importance of the “Proximity” factor.
First of all, before investing even a single cent in a form of “localized” advertising, you must always analyze your offline data: an example? Identify the zip codes where most of your customers live, or perhaps work.
Once you have a good understanding of your target (and it’s a “physical” target in this case) here are two ways to optimize your Explore Nearby Places.