The Newsletter and the Dem (Direct Email Marketing) are the means through which electronic mail is sent, better known as email. But what are their substantial differences? Because they are different means from each other.
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Newsletter
It is primarily an information tool. The content is informative, usually in text format. It creates a following among its readers and increases their loyalty, which however must already be acquired at least partially.
Branding : the style and care that is transmitted through the newsletter promotes and improves the image of the company and its brand with a consequent increase in good reputation
Traffic generator : increasing traffic to your reference website
Loyalty : sending periodically, at intervals that are neither too close (days) nor too far apart (months), always contributes to increasing user loyalty, as they will regularly learn about the narrative traits, values and mood of your business or company.
Nurturing : an effective newsletter “nourishes” customers with information about your company's products or news. Thanks to the advent of social