Tell a story with video marketing

[AsaduzzamanFoysal]

Plan the video
It will be easier to produce a video that brings in more sales if you clearly understand your target audience.

A vague notion of target audience is not enough. You need to usa mobile database know enough details about potential customers to create one or more buyer personas.


A buyer persona must include your customers' pain points, their likes and dislikes, the things that inspire and motivate them, and more.

A well-designed buyer persona will help you create videos that evoke emotions in customers.

There is no one template for creating videos for all types of products.

While the goal of a product video is the same; to engage your audience and drive them to the buyer's funnel, the message and its delivery will differ from product to product.

For example, the characteristics of video content promoting a camera will differ from content showcasing a musical instrument.

You should consider the product and target audience before deciding on the script, setting, color scheme, and tone and style of the video.

Short video content generally engages audiences better.

Ideally, the length of the video depends on the type of video, namely, a product tour video,video testimonials, educational video, video ad, instructional video, etc.