Working with Salesforce Inbox allows us to streamline our daily work from the inbox, giving visibility to the team we designate of the conversations, email marketing actions and attachments we have with potential clients. It also offers us tools that will make our daily work easier, such as reading confirmation, the creation of automatic tasks in the event of not receiving a response from the client, or the use of previously configured templates.
Let's not forget the most notable features of Salesforce Inbox:
Email log and link to Salesforce record.
Creating new leads , contacts, opportunities and tasks from your inbox to Salesforce.
Access your calendar to view and add meetings and events directly.
Managing existing daily tasks in Salesforce.
Creating tasks if there is no response to the email.
Synchronization with Salesforce contacts .
Send files from Salesforce, Google Drive or Dropbox without leaving your inbox.
These types of features that Salesforce Inbox offers us are useful for both B2C and B2B companies, since, at the end of the day, what they allow us is to have greater control over the sales funnel and how to ukraine phone number data work with our database through email marketing. In this sense, we cannot lose sight of the personalization of content with ABM strategies to generate and nurture qualified leads . A factor that is especially decisive in B2B and that, if it were not for tools like this, would be much more expensive and less agile when implementing them.
It is an excellent complement to increase the effectiveness of our marketing and sales team. And let's not forget the fundamental role of Salesforce CRM in email marketing to support all these actions in a safe and effective way.
If your company does not yet have a technological solution to face the challenges of digital transformation, count on us. We Are Marketing and Leadclic form the WAM Global group and offer a complete consulting service , which covers everything from the design of a digital business strategy to the implementation of optimal technological tools to achieve your objectives. Boost your company's results with the most powerful combination of marketing and technology.