Social media has turned employees into potential brand ambassadors. Or at least, this is what companies should be inspired by, as an employee's posts can generate a lot of value.
Companies that have employees as brand ambassadors grow faster. According to a Hootsuite report, people trust what an employee says more (53%) than a CEO (47%). Their messages reach consumers more directly and connect with them.
This translates into the following benefits:
Trust and credibility : When employees share content about their company, they help humanize the brand and give it credibility.
Cost reduction in Marketing : Organic content from employees allows the Marketing team to reduce investment in paid media and reallocate the budget to higher value actions.
Increased visibility and traffic : Knowing that content posted by employees performs better, they can be an important source of reach and traffic.
Improving employer branding : When a company's employees become public ambassadors for the company, the company's perception improves externally.
How to boost your personal brand on social media
Every individual is a brand. Everything we say and do is communicating to the outside world; that is why we must take great care of what we transmit. No matter the age or position, we all need to work on our personal brand.
One of the key tools to work on it is social media, although argentina phone number data the presence in one or the other will depend on each person's objectives, as well as the sector or public with which one wants to connect.
Below, we delve into two of the social channels that have a more professional nature.
Tips for working on your personal brand on LinkedIn
LinkedIn is the professional social network by experience. It allows us to display our CV, keep it updated and also connect with other professionals. That's why it's important to stay active, publish content and interact with other members of the network.
If you want to stand out on this network, follow these tips:
Use professional photos for your profile picture with a simple background that doesn't distract.
Choose a cover image that conveys our personality or is related to our job functions.
Keep your position up to date and indicate the name of the company you work for.
Include keywords in your profile description to make it easy to find us. These keywords must be related to your professional profile.
Customize our profile URL to make it look more professional.
Create an eye-catching summary and include an attractive headline that will help us draw more attention (maximum 2600 characters, although only the first 230 will be visible without clicking).