Interactions and recommendations : Do you want your customers to become ambassadors for your brand? In this case, engagement under your social media posts is required. Your posts should encourage your followers to like the post, share it or link to other users in the comments. An active action makes the difference between an orphaned channel and helpful, entertaining content that is happily recommended.
The most important social media platform for you
In 2023, an online survey revealed which platform is netherlands rcs data most important for those responsible for social media management. Facebook is in the lead, followed by Instagram and LinkedIn at some distance.
Statistics on the most important companies in social media management.
However, which platforms are important to you depends on who your target group is. Do you want to reach more of the younger generation with your content? Then Instagram and TikTok are your platforms of choice. Do you market a product that primarily appeals to creatives, DIY enthusiasts and those interested in lifestyle? Then you should think about a profile on Pinterest . If your company focuses on B2B marketing and appeals to a professional target group, LinkedIn is an effective platform.