The worst welcome emails
In this type of email, the opportunity to go further in your relationship with the client is lost . So much so that the only way to continue the relationship is a small call to action to visit the company's website, in this case the clothing company.
The email says “ next time you shop with us you can pay in a simpler way .” Why not thailand mobile database encourage a first purchase right away? It could be a good way for the user to create the first conversion.
And it would be perfect if a small discount was included for the first purchase. Even if the message is not perfectly designed or visually attractive, at least a discount encourages the purchase.
The worst welcome emails
This is another example of the worst welcome emails, mostly because it barely uses any images. And in this case, instead of creating a call to action, a link is added that directs to the account you just created.
This is another missed opportunity. The call to action should at least lead to your website in order to continue the lead nurturing process, which is about establishing longer and deeper relationships with a user who has recently shown interest in your brand.
Personalization in a welcome email
Wistia_Welcome_Email
Welcome emails are the epitome of the potential of personalization. Welcoming subscribers and creating a personalized subject line is crucial . Read rates for welcome emails are highly predictive of how engaged subscribers will be with subsequent messages.
In exchange for a few lines of code to personalize your email, your subscribers are more likely to open, engage, and participate in a long-lasting relationship with your company. Take the extra time to personalize your emails. And if you can go beyond simply adding their name, that's even better.
Personalization makes sense for creating an effective welcome email chain . It's about taking the initial steps to get to know your user well enough to then generate other messages that they're interested in. Emails that aim to continue building a better relationship with them so that they ultimately become loyal customers.
What a good welcome email should include
1.- Rethink your value proposition
virgin-america-welcome-email
While this may seem like an unnecessary step, it actually provides you with some significant benefits. The most obvious is that it provides the customer with some assurance that they made the right decision by signing up. It never hurts to remind customers why they created that account.
It also allows you to explain what they can achieve with your product or service. And it gives you the opportunity to clearly explain any features you offer that set you apart from the rest.
2.- Show the next steps to take
gamiss email
Now that you've reminded them why they signed up, it's time to prepare these users for the purchase. There are typically steps users need to take after signing up to get the most out of the platform. Some examples include:
Complete your profile information.
Configure preferences.
Update your account or complete an order.
This is one of the most important aspects to take care of in a welcome email. The worst welcome emails do not include these very important elements .
The goal is to get the user to this moment as quickly as possible so that your product sticks and the customer achieves success as quickly as possible. This will result in a better overall customer experience and ultimately help your business grow.
To do this, first identify your brand’s core value and the hurdles or prerequisites customers must complete to receive this value. You can then use your welcome email to guide new customers through these tasks.
3.- Includes useful resources
example email
You want the user to see value immediately. But success doesn't stop there. Depending on the nature and complexity of your product, customers may need additional help. For example, they may require guidance on troubleshooting, using advanced features, or how to get more value from your core features.
You’ve likely already created helpful content that addresses common questions your customers have. Whether it’s video tutorials, an FAQ page, or helpful blog posts containing best practices, this helpful content is essential to increasing conversions from your existing customers.
Why not include this in your welcome email? You'll be giving them the tools they need up front without forcing them to search for the information after a problem arises .
An example is the image above, where, before preparing the user for the purchase, the value offered is a video tutorial on how to use the platform. This way, the operation is clear so that a user who wants to buy does not have any doubts when doing so. This type of email also improves the brand image because it is valuable content.
4.- Provide customer service contact information
sekai coffee email
The last step is to make sure they know how to contact you. You can spend all the time in the world creating great help content, but if you don’t plan ahead for the biggest potential problems your customers may encounter, you’ll miss out on conversions.
Additionally, not all users will be willing to pore over your help resources to find the answer to their question. Therefore, it is best to be direct with customers and let them know how they can contact you for further assistance.
Adding this contact information to your welcome email is a great way to lay the foundation for the trust needed to build a relationship. It fosters customer loyalty. That’s why you should avoid sending your customers complicated messages just to find a way to ask them a simple question. It will lead to frustration.
Carefully design your welcome email
zara home email
Now that you've seen the breakdown of the different elements of an effective welcome email and why they're important, here's what you should include as the skeleton of your welcome email. Here's what you should follow to create a welcome email that drives customer success:
Thank your customer for signing up.
Rethink your value proposition.
Add a call to action in the body of your message that shows them the next steps they need to take to get them to the point you are interested in.
Add useful resources: articles, videos, FAQs, etc.
Always include contact information.
You can dress it all up with a promotion.
Use MDirector's email marketing software to create the perfect welcome email and avoid the worst welcome emails. With our platform, you can design, through customized templates, welcome emails that include all the necessary information.