Conduct Keyword Research

[suhasini523]

Once you have defined your value proposition and know what your target audience's concerns are , the next step is to conduct Keyword Research .

Thanks to this keyword study you will be able to detect terms that users are searching for that are linked to their search intentions .

By optimizing your content and focusing it on what users are searching for, you can reach them and get them to subscribe to your newsletter. Knowing your target audience, the searches they perform and the concerns they have regarding the topic of your blog, you will have all the ingredients to carry out keyword research so that they can find you.

If your blog is linked to an online store, you can write about problems that your products solve.

With your newsletter you can do the same, create content that provides solutions to your users' problems.

In this way, if you advertise the solutions that your newsletter provides to the public on your social networks, you can get subscribers who have that problem and need that information.

If your blog is simply informative , you can also develop a strategy to get more subscribers to your newsletter .

Continuing with the example of graphic design, what content uk whatsapp number database can you include in your newsletter that will benefit your subscribers and that is not so accessible that they will find it without subscribing? What do your users need from you in a newsletter that will make them subscribe? If your target audience is students, or people who don't know much about graphic design, they will need tutorials or simple explanations of how they can find the resources to be able to create different designs.

Create content for each search intent
Search intent is understood as the result that the user expects to find when making a query in the search engine.

The user is not looking for the same information if he or she types “how to use the pen tool in Photoshop” , “best online Photoshop courses” or “buy Photoshop course” . They respond to different search intentions.

As a content creator, whether for a blog or newsletter, you must know your target's search intentions in order to attack them, creating content for each of them.

The user searching for “how to use the pen tool in Photoshop” is in the first part of the funnel , related to informational content.

If you search for “best online Photoshop courses” , the search is of a commercial nature. The user is implying that they want to learn Photoshop, but are still in the process of searching for information.

Finally, if a user types “buy Photoshop course” followed by your company name, the search is transactional.

The ideal thing in this case is to have content for each search intention. You can have content focused on solving specific problems regarding graphic design tools, lists of different courses or webinars that teach how to use these programs, and finally landing pages so that your users can complete the transaction .

The search intentions targeted by these contents are found in different parts of the sales funnel : not all users searching for how to use the pen tool in Photoshop will end up making the transaction.