Offline SEO strategy

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Offline SEO exists. In fact, a good offline SEO strategy can yield better results than any other content campaign.

If you are interested in organic positioning, you have probably read about the positioning factors that influence the results in the SERPs. Without going into the different articles that exist on the subject, what is clear is that not all factors have the same influence.

Bounce, page views, direct traffic, brand traffic or time on page are some of the factors that often occupy the best positions in these lists. Even above the number of domains, URLs or IP addresses that point to your domain. Also above on-page factors such as titles, meta descriptions, keyword density or text length.

Well, the first ones are the most difficult to achieve. To achieve this, there are numerous practices that involve sending social traffic, advertising campaigns, buying manual actions such as brand searches…

What if I told you it could be done another way?

What if, in addition, this new way of improving these metrics was 100% natural and WhiteHat?

Well, that exists, and it is offline SEO.

Differences between off-page SEO and offline SEO
Although some authors sometimes use both terms interchangeably, there is a small nuance that differentiates them.

By off-page SEO we mean all those actions that we china whatsapp number database carry out, outside of our website but on the Internet , to improve our positioning in Google and other search engines and increase traffic to our website.

Some examples of off-page SEO are link building, promotion on social networks, guest posts or participation in forums.

However, with offline SEO , we are talking about the techniques and means that we use outside the Internet to achieve the same objectives, improve our search engine rankings and get more traffic to our website.

Different offline SEO campaigns
Personally, I really like examples. For each of the different strategies, I will show you a campaign that you have probably seen or at least sound familiar to you.

They are different, but they all achieve the same goal: They start offline and lead real users to take actions that improve their organic positioning.

We buy your car
We buy your car ranks like crazy for the keywords that convert the best: selling a car in Malaga, selling a car in Seville... If they set up a booth anywhere in Spain, they are guaranteed the top positions in Google's SERPs.

They use TV ad campaigns to drive new users to search for their website directly by brand name. And it works. Although you probably can't afford the costs of such a campaign.

Chain 88
Let's go back to television. They say something like… when you have a problem at home and you need help with hardware… I go to channel eighty-eight! I go to channel eighty-eight! And if you want to buy online: I go to channel eighty-eight dot com!

This makes users and potential customers search for the Cadena 88 website using its own brand name. This helps them achieve better rankings for other keywords such as: hardware store, a keyword with more than 400,000 monthly searches for which they managed to enter the Top 3 after this campaign.