The core tasks of a DAM system can be divided into three blocks

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This applies to companies to a much greater extent than to us as private individuals. Even small companies have to manage thousands of digital media files: from photos of an event to product images and videos, assembly instructions, energy efficiency labels, etc.

For large brands and corporations, the number easily runs into the hundreds of thousands or millions, and they also have to be stored internally and externally in a variety of channels. Documents such as product descriptions or instructions must not only be created and stored in a language-specific manner, but also in a country-specific manner. A German-language document with a German DIN standard does not necessarily help to meet legal requirements in Austria, where different regulations may apply. The flood of documents that all have to be stored in connection with a product is increasing rapidly here.

Now, of course, you could say that all of this could be done in a Product Information Management System (PIM). It should be noted that a PIM system focuses on a product. It manages product data and product ukraine consumer email list​ information that is required to sell and market products. They are not designed to store and manage media files in a meaningful way. PIM systems often only store the product images and documents on a file server as a repository. A PIM does not offer research and management options tailored to the asset. And PIM systems are not designed for the above-mentioned data volumes of assets.

Asset creation involves functions for creating digital assets. This includes the actual import of the media file, but also the reading of metadata based on metadata stored in the file according to keywording standards such as IPTC, XMP or EXIF.
Asset management involves functions that can be used to efficiently manage digital assets. This includes assigning categories or versioning assets, enriching assets with additional metadata, for example from a query of metadata from external data sources or third-party systems such as PIM, ERP or PLM systems, but also rights and license management or user administration.
Asset distribution includes functions that can be used to distribute assets to a wide variety of channels. This is based on extensive and powerful search functions in the DAM system. Asset distribution includes making assets available for manual reuse - for example in a presentation - but also for automated use in third-party systems such as a PIM, ERP, PLM, CRM or CMS system. DAM systems also offer a wide range of options when it comes to distributing assets to a wide variety of social media platforms (including Facebook, Twitter, Instagram or TikTok).
DAM systems help companies overcome the challenges of managing digital media files.