Types of videos for your marketing strategy

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There are multiple video options, but they all have the same goal: to offer a more personalized and comprehensive customer service experience.

1. Brand videos
What better way to introduce yourself than through a video , but don't confuse it with an ad! Gone are the days of long, boring videos or ads that really only served to get your name across. Nowadays, videos tell a story that dynamically explains who you are, what you do, how you do it... The main purpose is to create awareness around the brand and attract the target audience.

2. Event videos
If your company usually organizes uk email list events, it is a good opportunity to record interviews with speakers, statements from attendees and even make resource shots of the facilities and the environment . This way, the event will be more widely publicized and have more impact on social platforms.


3. Educational videos and tutorials
They are the best option to show a new product or service to your audience . In addition to showing them its features, they also help them better understand why they need it. For example, a classic of this type of video is one in which a person has a problem, presents it to the audience and, finally, solves it by buying a product or contracting a service from the advertising company.

4. Animated videos
This format is normally used to explain the process of how a product is obtained; the characteristics of a service; or to deal with a complicated topic, either because it is abstract or because of social conflict.