B2B Marketing: How to Respond to Covid-19

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In the first weeks of the Covid-19 crisis, it became very necessary to have a clear voice in communication and to lend a hand in whatever way possible to help alleviate the health effects of those infected and to support the heroes who provide essential services. If the business continuity plan is in place and the most important contingencies have already been resolved, it is time to plan .

When social isolation is already the norm and the hr directors email list first blows are reaching all economies, it is time to look ahead and think about how to recover your company when everything is over . Marketing is going to be very important to reactivate your company's sales.

Globally, the impact of Covid-19 is expected to continue to be felt through the third quarter of 2021 and could rebound in the end of 2020. We are in a time of limited visibility, when everything is new , there is little control over the environment and many unknown variables. Speeding up would be foolhardy, but slowing down to a standstill would be a bad decision.

As Baron Rothschild said: “Buy when there is blood in the streets, even if it is your own. The costs of renting and decorating the space, catering, security, organization staff, etc. are zero at a virtual conference. This allows, if necessary, to reduce the admission price, which encourages smaller companies with more limited marketing budgets to attend the event and contribute their vision and experience.