It attracts more attention and traffic and leads to your blog, website or email. Of course, not every business has a star customer, celebrity customer, or influencer in their customer base, but that doesn't mean you can't deploy a customer strategy that fits their needs. Look at the size of your clients, their global footprint, their growth trends, or where they stand among their contemporaries within their field. If a client's mission, vision, or values are highly regarded among industry competitors, obtaining a testimonial from this company can draw the attention of others who aspire to work under the same principles or standards.
Let's say a customer has experienced rapid growth over australia phone number database the past six months, and trends indicate that competitors are about to experience the same growth. In that case, a testimonial can entice those competitors to consider your products and services based on your work with the company. In short, selecting the most suitable clients depends on your client assessment, your overall direction, and the state of your industry. . In a recent blog post, we talked about the importance of creating content for different types of buyers at various stages of the buyer journey.
In short, marketing to a CEO of a small business is different from marketing to a department head of a much larger company. The same principle applies to creating exceptional customer testimonials, and it's essential to have the right testimonial for different buyer personas to ensure you can position the testimonial as effectively as possible. This also refers to what we mentioned at the beginning of this article about asking the right and specific questions.