How to create a referral sales program?

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Many satisfied customers are willing to recommend your company. If they don't, they may be lacking a dose of incentive. The idea is to create a well-structured referral sales program that ensures consistent referrals.

But where to start? Here are some tips to follow!

Find out who your satisfied customers are
A good first step is to understand whether you actually have satisfied customers and who they are.

It is necessary to segment them, using, for example, the famous NPS (Net Promoter Score) metric, which consists of asking, from 0 to 10, what is the probability that a customer will recommend your company to a friend.

Set rules for your referral program
Next, set a set of rules for your referral program. What will the rules be? How and when estonia whatsapp resource will customers be rewarded? Will this happen at the time of referral or only if the person makes a purchase?

It's important to consider your type of sale and the value of the average ticket. For more complex sales, such as those with a high average ticket, a more robust reward may be a good option.

For low-ticket B2B sales, you can use a leaderboard and reward those who bring in more customers, or reward each customer based on the number of referrals.

Decide what the rewards will be
Reward is crucial in referral sales, but you need to be careful when deciding what it will be. If the reward is highly coveted, such as an expensive cell phone, you may attract deal hunters, who are not interested in bringing in good referrals.

Discounts can be a good idea, but they work best in B2C sales, since in B2B the person making the purchase is usually not the same person paying for it, so it will be harder to see the value of that reward.

The advice is to prioritize rewards that create value or help the customer, such as an upgrade to a plan, access to new first-party features, a ticket to a company event, or an experience. And of course, the reward amount should be in line with your CAC.