Provide value and benefits

Collection of structured data for analysis and processing.
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armdrejoan
Posts: 134
Joined: Tue Jan 07, 2025 4:46 am

Provide value and benefits

Post by armdrejoan »

Sales data synchronization: In addition to the information fragmentation mentioned in the previous point, for brands, the consumer data they realize is often fragmented. OMO marketing strategies allow customers to engage with brands online or offline and link these customer data to sales data. For example, brands can send marketing messages through LINE for shopping guides, and the purchase data of members bound to LINE will be synchronized to Super 8 customer data through the open API. This can reduce identity comparison and confusion during the customer service process. Order inquiries and other tedious steps.





As social platforms become the main way for brands to interact with customers, when promoting OMO integration, the Social CRM system is the system that should be introduced with the highest priority.


All channel promotion



Offline promotion

online advertising

MGM fan-increasing marketing (Member Get Member)
Letting customers join LINE OA is only the first step, because chinese overseas australia database it is just an interactive channel that can send messages to them. Brands need to further encourage customers to join membership and complete the binding. Therefore, it is crucial to lower the threshold for joining and binding members. This includes simplifying the process of filling in information. For example, when registering as a member, you only need to fill in basic information, and member binding can be completed with just a mobile phone number or email address.

Taking the customer's social status as the starting point, you can then collect members' online and offline information to supplement member information and gain a deeper understanding of your customers.
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