The best loyalty programs for summer

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Summer is a key season for many companies due to the increase in consumption and the influence of tourists. Customer loyalty programs become especially relevant during this time, as they help brands retain their customers, and sometimes, attract new consumers. In this BrandMedia article we will talk about the best loyalty programs for summer.

Contents hide
1 The best loyalty programs for summer
1.1 What are customer loyalty programs for?
1.2 Loyalty strategies for summer
1.3 How to implement a loyalty program
1.4 3 successful loyalty programs
The best loyalty programs for summer
Many companies are considering implementing strategies to build customer loyalty and keep them in the long term, but what are the best loyalty programs for summer ? What are they for? Read on to learn the best strategies to keep your customers loyal to your brand.

What are customer loyalty programs for?

Customer loyalty programs consist of offering a series of rewards to customers who purchase our products or acquire our services on a recurring basis. Below, we will explain what they are for and how we can implement them.

Increase customer loyalty: loyalty programs are responsible for rewarding those customers who are loyal to the brand. Summer is one of the best times to carry out this type of action, since special incentives can be offered to encourage their return.
Increased spending per customer: By offering attractive rewards, loyalty south africa telemarketing data programs incentivize customers to spend more. This is particularly effective in the summer, when consumers are more willing to spend on leisure and entertainment.
Attract new customers: Although these programs are especially aimed at keeping our regular customers for the long term, they can also be especially attractive to attract new ones. This works very well if exclusive promotions and additional benefits are carried out during the holidays.
The best loyalty programs for summer

Loyalty strategies for the summer
In this section, we leave you with the best loyalty strategies for the summer.

Seasonal rewards : It is recommended to offer specific rewards in the summer, such as discounts on seasonal products. Many companies do this type of thing, especially for members who are part of the program.
Member-only events: It is possible to organize exclusive events for members who belong to the program.
Brand collaborations: Brands often partner with others to offer cross-brand rewards that benefit both customers.
Points Programs: During the summer, brands may offer double or triple loyalty points on specific purchases.
Campaigns for family members: In order to encourage customers, their family and friends are rewarded in some way.
How to implement a loyalty program
Below we have attached a series of tips on how to implement a customer loyalty program.

Segment your customers: Use data to segment customers and personalize their rewards and promotions. This ensures that offers are relevant and attractive to each customer segment.
Promote effective communication: Maintaining constant and clear communication with the customers who are members of said program is essential, especially if you are an SME. This will help you inform them about the new rewards available.
User experience: Rewards can be directed towards improving the overall user experience with the brand.
3 successful loyalty programs
Starbucks Rewards . Starbucks ' loyalty strategy is to offer points for every purchase. These can be redeemed for free drinks. During the summer season, Starbucks offers special promotions, such as double points on cold drinks or new seasonal products.
Iberia Plus . Iberia's loyalty program offers airline miles that can be redeemed for flights, upgrades and other benefits. During the summer, Iberia offers special promotions and additional miles on flights to popular holiday destinations.
Sephora Beauty Insider . Sephora's loyalty program allows customers to accumulate points for each purchase, which can be redeemed for exclusive products and experiences. In the summer, this famous makeup store usually launches special collections and promotions that encourage customers to participate in the program.