Bluesky, the new X competitor that is changing the rules

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In the social media landscape, traditional giants like Twitter (now known as X following its acquisition by Elon Musk) have dominated the space for years. However, a new platform called Bluesky is emerging as serious competition, and it promises to change the way we think about online interaction.

Contents hide
1 Bluesky, X's new competitor that is changing the rules
1.1 What is Bluesky and how does it work?
1.2 The changes in X that have driven Bluesky's growth
1.3 Why is it gaining popularity?
1.3.1 Algorithm control
1.3.2 Enhanced Privacy
1.3.3 Growing Community
1.4 Challenges for the new platform
1.5 The future of Bluesky vs. X
1.6 Conclusion
Bluesky, X's new competitor that is changing the rules
With its focus on decentralization, privacy, and user control, Bluesky is attracting attention from users unhappy with the changes to X and those looking for a more transparent and flexible environment.

In this article we will explore what Bluesky is, how it works, and why it could be the most serious threat to X in recent years.

What is Bluesky and how does it work?
Bluesky, X's new competitor that is changing the rules

Bluesky is a social network based on a decentralized protocol called AT Protocol (Authenticated Transfer Protocol) . This protocol allows users to have more control over their online experience, from data ownership to choosing the algorithms that organize their content.

Unlike X and other traditional platforms, which centralize all information germany telemarketing data on servers owned by a single company, Bluesky allows multiple servers (or instances) to interact with each other. This decentralized approach has several advantages:


1. Enhanced privacy: Data is not controlled by a single entity.

2. Choice of algorithms: Users can choose how content is presented to them rather than relying on a single predetermined algorithm.

3. Custom Moderation: Each server can set its own rules, allowing for an experience more tailored to the community's preferences.

Bluesky was founded in 2019 as a research project funded by Twitter, before its acquisition by Elon Musk. It has since evolved as an independent platform, attracting a growing number of users, including some who have migrated from X following the controversial changes implemented by Musk.

The changes in X that have driven Bluesky's growth
Twitter's rebranding to X has not been without controversy. Elon Musk introduced a series of transformations to the platform that, while seeking to modernize and diversify the business model, alienated a significant portion of the user base. Among the most criticized decisions are:

1. The “Twitter Blue” subscription system: Many users perceive charging for basic features such as verification as an attempt to monetize essential aspects of the platform.

2. Access restrictions: Musk limited viewing of posts to unregistered users, making casual access to the content difficult.

3. Increased advertising and reduced relevance of organic content: This has led many users to feel that their experience is being manipulated by commercial interests.

4. Inconsistent moderation: Although Musk promised to defend free speech, many users have pointed out arbitrary decisions regarding content moderation.

These measures have generated discontent among creators, companies and common users, many of whom have begun to look for alternatives more aligned with their values ​​and needs.

Why is it gaining popularity?
Bluesky has managed to attract the attention of those looking for a more transparent and less intrusive social network. Here are the main reasons for its growing success:

Decentralization as a basis

On Bluesky, users are not limited to a single server controlled by a corporation. Being decentralized, any person or group can create their own server and set their own rules, which encourages diversity and autonomy.

This feature is reminiscent of other platforms like Mastodon, but Bluesky takes it a step further by including more intuitive and usability-focused options.

Algorithm control
Bluesky allows users to choose between different algorithms to organize their feed. This is in contrast to X, where the algorithm decides what content to prioritize, often with a bias toward sponsored posts or those that generate more controversy.

The ability to personalize how content is consumed offers users a much more authentic and less manipulated experience.

Enhanced Privacy
Unlike X, Bluesky does not rely on mass data collection for ad targeting. Although the platform is still developing its monetization model, its decentralized structure reduces the risk of mass exploitation of personal data.

Growing community
While Bluesky remains smaller than X, it has attracted a diverse group of users, including creators, journalists, and tech developers. And the steady growth suggests that more and more people are willing to try new platforms in search of better experiences.

Challenges for the new platform
Despite its potential, Bluesky faces several challenges on its path to success:

1. Scalability: A decentralized network can be more complex to scale without compromising user experience.