Build around content that already works well. If your organization already has a blog, look at the articles that bring the most traffic to your site and do more of the same. The popularity of print content can also provide insights: What marketing materials do people pick up from your convention table or request from your sales team? Instead of just putting these documents online as PDFs, turn them into unique online resources. Address emerging trends and issues in your client's industry.
Your customers work across an entire industry ecosystem, and vietnam telemarketing data chances are your product or service is just a small part of it. Expand your reach to include content that dives into the “big problems” they face. This could include resources such as a forecast of M&A activity in the sector and its impact, or an in-depth analysis of how automation and machine learning are impacting your field. Don't forget your current customers. Potential clients can continue to benefit from your company's insights even after they become customers.
Consider how each buyer persona will use your product or service and develop resources accordingly. Say, for example, you've launched a new reporting feature in your accounting software. “End user Ursula” might be interested in using that feature, while “VP Veronica” will probably want to know how that reporting feature contributes to operational visibility or employee accountability. Choose the right barriers to entry When was the last time you clicked on an offer from a checklist, case study, or other online resource, only to be greeted with a contact form longer than an Ayn Rand novel? Did you fill out the form or Google the information? are often, but not always, better, especially in the BB world where potential clients are more accustomed to providing more work-related information.