Do you know what the basic items of a digital marketing plan are? No? We'll help you. Defining the best channels, content formats and what investment is needed to speak to your company's persona. These are the most basic items of a digital marketing plan.
Strategic planning provides clarity about the company's objectives and the actions that must be taken to achieve them. In addition, it allows new possibilities to be analyzed and new channels to be tested.
When it comes to digital marketing planning , these opportunities are even more significant. This is because people want much more than just browsing a good website. They want to interact, they want to generate content with the brand, they want to be seen. Users want to be active members of corporate digital communication, and being open to this requires planning.
Mobile, new media, channels, and new positions have required companies to have a greater web presence. And also a more striking presence. It is necessary to combine quality, empathy, and performance in all actions. Therefore, today digital marketing plans are prepared by multifunctional teams: IT, creation, media, content, market analyst, and even research and analysis of social networks.
As in other areas, Brazilian companies still do not use marketing bahamas whatsapp data planning as a management tool. According to a study by The Boston Consulting Group, supported by Google, around 98% of national companies still do not use the full potential of digital marketing. This figure can only be improved through well-planned and executed actions.
According to the data, while companies are still taking their first steps in digital marketing, there is a large field to be explored. A small number of them are using digital potential, using information in an analytical way. This data can be an agent of transformation in the customer journey and, above all, provide insights into the personalization of offers to the persona.
In addition, the digital marketing plan allows the integration of isolated data, transforming it into investment, channel and message information. The planning defines everything from the persona to the values needed for good performance in paid media.
Among the benefits is the inclusion of indicators that score the performance of each of the actions. By sharing information between sectors, such as marketing and sales, this data will be transformed into the company's ROI, that is, in the calculation of the return on investment.