What is online reputation and how to take care of it?

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Your company's digital presence is what the internet says about your brand and the brand of your employees. The easiest way is to ask Google. What results does the search engine return when you search for your brand? Try doing it from a computer and then from a mobile phone. What has to come up first is your company's website .

There is no mistake about this. If it doesn't, if your own engineering directors email list website doesn't appear on the first page of Google, something is really wrong and needs urgent intervention. There is no time to waste.

A company's website is its most important digital asset. It contains all the messages, images and content that it wants to convey. It is your vision and your perspective. Connecting with memories from the past and creating positive messages based on an emotional connection with consumers will help improve both perception and relationship.

In the current situation, many consumers are looking for happy memories from the past, a safe place, a nice memory to hold on to. It can certainly be a recurring element to put into practice within your marketing plan .

Digital marketing and social media are something we cannot neglect in a context like this. A good marketing plan must take into account global trends and our strategy must be adapted to them. We must not stop analyzing the competition and you must try to strengthen your brand through a good community with quality followers .

However, after your own website, there are other references, right? Your company may have profiles on other websites, references on social networks, entries in information aggregators… You may control some of these references, but there are others that you didn’t know about. Well, all of that is your online reputation.