But what exactly is engagement? How is it measured? How can it be improved? How can you bring greater engagement to your business?
At Bloo Media we have decided to make a post in which we answer all these questions in a simple way, since we want you to fully understand what this concept means and the impact it has on all digital marketing strategies .
What is engagement?
The word engagement means commitment and comes from the English language, however in our sector, marketing, this concept is much broader and symbolizes the relationship philippine phone number search that the company establishes with its users in the long term after implementing a strategy or carrying out an action. That is, the commitment of followers with a digital brand and vice versa, and the monitoring and interaction that the audience has with said company.
To help you understand this better, if through a digital marketing strategy we get a company to have an unconditional relationship with its audience, we will be talking about engagement.
Jamie Anderson's 4E's of Engagement
Expert Jamie Anderson says that to work on engagement, you need to pay special attention to the following (4E):
Excellence : High competition must lead us to excellence in order to differentiate ourselves. Companies must aspire to do everything as well as they can and must try to continually improve.
Understanding : We must empathize with the target audience, we must know them to understand their needs, demonstrate that the company is there and can meet those needs.
Exclusivity : By exclusivity, Anderson was not referring to the creation of luxury products, but rather to the personalization of the offering of any product or service.