SEO and the Google algorithm, how we have changed

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Did you know that Google is processing 70,000 queries per second right now, which translates to 252 million searches per hour, 6.048 billion per day and approximately 2 trillion per year? You yourself have probably just accessed this post through a Google search, and Internet search engines are part of all of our daily lives and obviously have a huge economic impact.

That small white horizontal bar is a gateway to a communication directors email lists global showcase of large, small and medium-sized companies; and the place that yours occupies in this virtual showcase depends 100% on the SEO practices that you apply.

At this point, there is no need to explain what SEO is (or is there?). Although the acronym stands for “search engine optimization”, we could take the liberty of translating it as “Google position optimization”. We have to focus our efforts; we cannot cover all the search engines that exist, and luckily, Google’s market share in our country is currently around 90-96%, so it is very likely that this is where your customers are looking for your products or services.

Any company that wants to stand out and be at the forefront of this virtual showcase must take into account the inseparable algorithm of the famous search engine. This algorithm undergoes changes practically every day, an average of 500 per year, with the aim of showing the most relevant results for each user.