Jiuzhilan CEO Xiong Changqing: How to do successful content marketing?
Spring is back, grass is growing and birds are singing.
Jiuzhilan CEO Mr. Xiong Changqing was invited to participate in a salon event organized by Beijing WAW (Web Analytics Wednesday). The theme of the event was how to build a company's digital marketing growth through professional data operations. As one of the guests, Mr. Xiong Changqing gave a 40-minute in-depth sharing. During the sharing, the scene was active and the guests responded enthusiastically.
Xiong Changqing is the former CTO of Dangdang.com.
Mr. Xiong Changqing is currently a partner of Chunbo.com, the founder of Jiuzhilan Online Marketing Cloud Platform, and a partner of Yihe Capital. Mr. Xiong Changqing is a "veteran" in e-commerce. In 2000, he began ivory coast phone number data to serve as CTO of Joyo.com; in 2003, he founded Youyi Travel Network; from 2011 to 2014, he served as CTO of Dangdang.com, applying technologies such as natural language processing, machine learning, and big data processing to the key links of e-commerce. Mr. Xiong Changqing is also a graduate of the EMBA of China Europe International Business School.
1. What should be done for successful content marketing.
2. In-depth interpretation of content marketing: What do marketers talk about when they talk about content marketing, and what is the importance and value of content marketing.
3. How can enterprises conduct content marketing effectively: How to determine the content format, publishing media, and publishing frequency? How to obtain sales through content marketing? How to integrate content marketing with other channels?
4. Analysis of classic cases of content marketing: interpretation of successful cases of content marketing at home and abroad and insights into the latest trends of future content marketing.