How to create a content marketing strategy

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To generate the right content for your needs, it is essential to know not only your objectives, but also those of your sector or business area , your competitors, the legislation you must comply with, your corporate structure, the place where you operate, the characteristics of your clientele, etc. It is impossible to create the perfect content for a client that is unknown or of which we have only partial knowledge. It certainly requires an initial effort, but in the long run it is a profitable investment .

2. Respect the brand
Every company has a personality, and it is cio cto email list necessary to work to define it and work within that framework. Not all brilliant ideas will make our client shine if the content does not fit their identity, their history or the image they need to convey. Unless our intention is specifically to surprise - to present a new, highly differentiated service or a new line of activity - we have to maintain a line in the way we transmit our messages : the type of images, the tone of the writing, the use of the corporate identity. This does not imply that we are monotonous or boring, because it will be the quality of the content that will differentiate us . It will be in the way of presenting it that our brand must be recognized .

3. The content must be original
In meetings with clients, both parties can be tempted to opt for content “similar to X” or “in line with Y.” We all have in mind campaigns that are suspiciously similar to others or that shamelessly jump on the bandwagon of the latest trend seen on social media. Being inspired by good ideas is not bad, but our content has to be our own , adapted to our product or service and perfectly tailored to our objectives.