What types of advertising exist?

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There are many types of advertising. Just like marketing, we can also distinguish between traditional and digital advertising . Traditional advertising refers to advertising that is displayed or broadcast in a specific location so that it reaches a large number of recipients. Some examples are:

Radio advertising
Television advertising
Print advertising (posters, magazines and other print media)
Advertising on facades
Promotional gifts
Digital advertising, on the other hand, includes all forms of advertising that are distributed through digital channels . These include, among others:

Search engine advertising (SEA) is a form of digital advertising in which ads are placed on search engine results pages.
Display advertising includes all measures that use graphic advertising media, for pharmacy email database example, banners, videos or animations.
The term native advertising refers to both online and offline advertising for written companies. Typically, these are advertisements in the form of advertorials , which are difficult to distinguish from editorial content.
Pay per click (PPC) is a form of online advertising where advertisers pay for each click on their ads. PPC ads are placed, for example, on search engines or social media platforms.
In addition to mass advertising, there are also strategies that seek a more specific and personal approach to customers. These direct advertising measures include, for example, letters or emails, personalized advertising on websites thanks to cookies, telephone calls to advertise a product or service, SMS marketing , product trials or home visits. One of the most important challenges of this type of advertising is that the contacted persons must have previously agreed to the use of their data or the evaluation of their online activities.

How to plan a marketing and advertising campaign?
For a successful advertising and marketing campaign, detailed planning is necessary. To do this, you need to:

Set goals you want to achieve with your campaign, such as increasing brand awareness, boosting sales or building customer relationships.
Define your target audience and discover their needs and interests. This way, you can create content targeted to your target audience.
Set a marketing budget that allows you to carry out the planned strategies and measures with the greatest possible success.
Create a marketing plan that includes all the activities necessary to achieve a goal.
Research your competition : How does your competition use advertising? How can you improve it?
Implement a marketing campaign . When doing so, you should monitor the most important KPIs at all times. This way, you can take the necessary steps to adapt the campaign if necessary.
Measure the results, optimize and repeat the campaign to obtain the best possible results.