Modernizing the AIDA Model for the Digital Age

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Example: In online stores, AIDA is used to set up a sales funnel: SEO promotion attracts attention, product descriptions generate interest, reviews stimulate desire, and a convenient shopping cart ensures action.
Relationship with other concepts

The AIDA model is closely related to the following marketing concepts:
Sales funnel. Describes the customer's path from brand recognition to purchase, similar to the AIDA stages.
Customer Journey Map. The customer journey map extends the AIDA approach to include post-purchase interactions.
The 4P system: Product, Price, Place, Promotion complements AIDA, deepening the understanding of strategy.
These connections help form integrated marketing strategies.
Criticism and expert opinions
Some experts consider bulk sms oman the AIDA model outdated because of its linear structure. Modern consumers act less predictably, often skipping steps or returning to previous ones.
Alternatives:
AISDALSLove - Adds stages such as loyalty and love.
CEB Customer Purchase Journey. Focus on brand interaction with the customer.
However, AIDA remains the foundation for understanding the basic principles of marketing.

With the development of the Internet and digital technologies, the approach to using the AIDA model has changed. Today, brands face new challenges, such as high competition, decreasing consumer attention and the need to quickly adapt to changing conditions. In such conditions, the importance of each stage of the model increases