Marketing is experiencing its golden age. There have never been as many strategies and forms of advertising as there are today. One of them, which is very current, has attracted attention due to its ability to personalize: Account-based marketing.
This is truly the future of marketing and advertising, after all, how do you stand out in a crowd? The chances are much greater if the audience is smaller. But the issue is not the size of the audience itself, but rather what these people in this group have in common.
This alone will significantly reduce the number of people. However, what apartment protection screen companies have noticed, for example, is how qualitative the marketing steps for capturing leads and potential customers are.
In other words, while mass communication techniques were used in the past, in which an advertisement on television or radio reached millions of people, today the techniques are much more qualitative, prioritizing those customers who are really interested.
However, despite being considered an advance, it is still a huge challenge for companies to find this level of customization.
According to a report by Experian, 34% of marketers are nigeria whatsapp data unable to extract good data and 40% of survey respondents said that the main challenge in their jobs is finding the right tools to filter data.
Renowned global consultancy McKinsey has already said in a recent report that focusing on personalization today can result in a substantial cost reduction that can reach 10% to 20%, depending on the business.
In addition, the company stated in its study that user loyalty to brands tends to be greater.
This guarantees a more certain and lasting income in the long term for a given concierge and reception company that opts for personalization.
So-called marketing efforts, that is, the entire budget that is allocated to promoting a product or service, tends to be more efficient with personalized data and more assertive calls in relation to customers or potential customers.
According to a survey by the Salesforce platform, which works precisely as a tool for personalization and data clustering purposes, 66% of consumers create expectations for companies to understand their needs.