Why is a lead nurturing strategy beneficial?

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You might think that advertising can be more effective, but I'll give you just one fact. According to a study by MarketingSherpa, only 21% of your potential customers will make a purchase if you don't adopt a lead nurturing strategy. That is, 79% of your potential customers will never make a purchase if you don't focus on lead nurturing . A significant number, right?

If you found the above data interesting, the chief vp compliance email list statistics extracted from companies that have implemented different lead nurturing strategies are no less interesting:

According to Marketo, those companies that have used it have experienced a 50% increase in the number of potential clients ready for sales, and that with a 33% lower investment , according to data from HubSpot.
Purchases from nurtured leads are 47% higher , according to Annuitas Group.
Return on investment (ROI) increases by 45% , according to MarketingSherpa.
Within lead nurturing, email segmentation can lead to up to 760% more revenue , explains HubSpot. For example, the email response rate increases between 4 and 10 times, says MarketingActivo.


This process is characterized by providing them with useful, beneficial content that is appropriate for their interests . In other words, we sow and feed our contacts or potential clients with content that benefits them and helps them resolve their doubts or problems and detect needs.

Little by little, we motivate them in a segmented, personalized and non-intrusive way so that they trust your company. It is about helping them understand how the purchase of your product or service can contribute to achieving their goals as soon as possible.

I warn you that this process requires two important aspects. On the one hand, knowing each contact very well so that they are likely to become clients effectively. And on the other hand, it also requires some time . We are talking about a process of maturing potential clients , but I assure you that it will be worth the effort.