Data-based decision making

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Real-time marketing
With a data recording system that records activities 24/7, real-time day-to-day results of marketing activities carried out can be measured well. Which later, if there is an error or inconsistency of marketing results with objectives, can be revised in real-time.

In addition, if marketing resources are spread across several regions, IoT technology makes it possible to share data in real-time to read which regions have good market aggressiveness, and which are less interesting to continue. Of course, this will have an impact on increasing the efficiency of marketing costs incurred.

IoT technology allows for computational analysis with list of sweden cell phone numbers machine learning. The results of the analysis will organize the recorded data into informative and easy to understand. For example, when a city wants to conduct a massive survey to find out the habits, needs and expectations of city residents, the government uses a web-based application to distribute and analyze data.

The web-based application involves geo-tagging functionality to identify devices within an area. Thus, the survey results will automatically be filtered based on the area. And the great thing is, the data will automatically analyze the data into easy-to-understand information.

In addition, the quality of data and results processed by web-based applications with IoT technology will be more accurate. With that, the city government's decision-making to meet the needs of its people will be more precise. Of course, the benefits of this decision-making are not only limited to the government. Industry players can also use data from IoT technology which can have an even greater influence. For example, deciding whether to expand the market, find potential markets, or even measure the profit and loss of export and import activities.

Therefore, IoT technology will help humans to determine choices or make good decisions with accurate supporting data.