Ideal structure of a website

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Nowadays, having a website is essential for the success of your project. A website must be original and eye-catching, but also unique. Before you set out to create your website, you must know the needs of your potential users, find out how to capture their attention, discover what your project's strengths are and what areas could be improved.

Below, we will give you some general guidelines to keep in mind. Remember that the needs of a website vary depending on the project we want to carry out.

Home Page
The first thing we need to do is create an eye-catching home page. Think about what your visitors will see first, a positive first impression is essential. It is important not to create a generic page, the home page should be a occupant resident database reflection of the philosophy of your project and your personal brand. It is important to differentiate yourself from the competition.

Call-to-action buttons should appear on the home page. These buttons direct the user to other areas of the website, such as the contact page, blog, store, etc.

Products and/or services page
Once you have created your home page, it is time to add the pages that contain your products or services. This page must be clear and precise, so that we do not lose the audience that we have managed to attract. To do this, it is advisable to focus on visual quality and avoid texts that are too long. It is important that the user understands at a glance the products and/or services that you offer.

Contact Page
Once you have captured your potential visitors and interested them in your products or services, you must offer them the necessary information so that they purchase them. There are many ways to share this information, however, the following information should never be missing: email address, phone number, and the physical address of your store, if you have one.

“About me/about us” page
It is always interesting to include a space on our website where we share the story of our project. This will bring us closer to visitors as they will get to know us much better. You can also talk about your experience; having a professional always increases trust. On this page you can add personal details and photos of the team involved in your project.

Privacy and Cookies Policy Page
Enabling this page is essential to comply with data protection law. Don't forget to install the pop-up that allows visitors to your website to accept the cookie usage policy.

As we mentioned before, the structure of your website will depend on the needs of your project. Therefore, you can add as many pages as you consider necessary to the aforementioned pages, without forgetting that less is often more. We don't want our visitors to access confusing information.

Extra Pages: Blog, Portfolio, Testimonials
Some of these extra pages may be:

Personal blog that talks about you and how you work: This way we will generate trust in our visitors
Portfolio showing your work: This is useful for architects, interior designers, photographers, etc. Showing a job well done will always attract potential clients.
Testimonials , success stories and opinions: This may initially cause you some embarrassment, however, few things generate as much confidence as the satisfaction of other customers.