Pro tip: Use contrasting colors on your landing page

[AsaduzzamanFoysal]

Source:Elise Dharma
The key is to keep your headline and CTA benefit-oriented by telling visitors what's in it for them - that way they'll be much more likely to convert.

2. Add eye-catching visuals
Another way to optimize your landing page for conversions is to cyprus phone number list add visual elements like images, charts, and videos.

They can help break up the text on a landing page and make it more engaging and interactive. In addition, they can also improve its convertibility - considering howpeople process images fasterand even better.

Ok Dork uses a picture of its founder on the landing page, which helps establish a personal connection with visitors.


Source:Okay, Dork.
Images become even more important when you're selling a physical product - it helps people understand what they're buying and builds trust and credibility.

, like HootSuite does below, so critical elements like headlines and calls to action can stand out.


Source:HootSuite
3. Optimize it for keywords
Would you rather have a stunning landing page that appears on the fifth page of search results, or a decent-looking one that appears on the first page?