Create realistic expectations in your email subject line

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Among the many mistakes made in email marketing , one of the most serious ones you can make is not engaging the recipient with your email and making it completely irrelevant. In this situation, the first thing to do is focus on the subject of the email and generate expectations towards it.

Keep in mind that you have to compete daily with a multitude of email accounts that bombard the average user, so you have to be attractive and direct enough to convince them to chairman email lists read that email. At the same time, what you express from the start must be truthful and not promote clickbait that leads to disappointment and false expectations.

To get attention, you can use a question, exclamation point, or other best practices that give the recipient a little preview of what they're in for and why it's something they should open and read. However, it's best to avoid using certain words, such as "Free," because spam filters penalize the use of such terms, considering them to be in conjunction with promotional emails.

4. Avoid the feeling of commercialism
Linked to the two previous points, a marketing email should avoid an excessively commercial tone as much as possible, even though that is the ultimate goal of any company.

First of all, the email must somehow answer the questions raised by your lead or potential client , so it is better to provide value and avoid excessive anxiety by going directly to a sales pitch.

The key to email marketing is to keep the communication flowing and not to abruptly close or cut off the interaction. The use of “Do not reply” is a fairly common detail in sales emails, but very annoying for recipients, because it gives them the feeling that you do not really take their opinions into account.