The release of any previously unproduced product, even if it is a simple update, can be considered an independent business project based on the company's existing infrastructure. This means that a business plan must be drawn up, which will include the results of all previously conducted research. In addition, the plan must reflect an analysis of technical capabilities, take into account all costs and make a forecast of future financial receipts.
Business Analysis
It is necessary to determine lawyer database the break-even points and payback of the project, assess the risks associated with the project, and also give a quantitative assessment of the achievability of the strategic goals that the company is trying to achieve by releasing this new product to the market. Here, the marketing strategy is developed and the campaign budget is determined. Lawyers, in turn, prepare the basis for possible licensing or patenting of the released product.
Step 5: Design and Prototype Creation
This stage is devoted directly to the preparation of the launch of the prototype into production. The relevant services carry out laboratory tests to confirm the declared properties and characteristics of the new product. The duration of the stage depends on the following factors:
level of product complexity;
quality standards that the product must meet;
availability of adequate funding.
Example: the quality of children's products is strictly regulated by such indicators as environmental friendliness of materials, ergonomic design (project), general safety. Consequently, the main time will be spent on testing these properties. But the release of more complex cell phones to the market will require several series of testing on dozens of parameters. And the equipment required for this is much more expensive, so the price of the fifth stage for high-tech products is always higher than for simpler ones. If we judge objectively, then by orders of magnitude.
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Step 6: Marketing Testing
So, the prototype has been created and passed all the necessary tests. The business plan has been drawn up and approved by all relevant services. It's time for market (marketing) testing.
The production of a limited batch of goods begins, which is then put on sale. This is usually done in two ways, depending on the type of market chosen:
trial;
artificial.