An interesting strategy is to do them

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influencers who advertise the product with different techniques (tutorials, recommendations...) and on different social networks, depending on where they are successful (TikTok, Instagram, Twitch...). However, it is important to know that Instagram currently gives the option of making a joint publication between several accounts, which has greatly facilitated the traffic of audiences in publications with this type of strategies and formats.

Another option is to make an Instagram story ad , usually with testimonials or attractive images of the product, for users to watch while they browse through the stories they want to see. They usually have direct links to the Instagram profile or the website itself.

To increase the effectiveness of all video canadian cto cio email list marketing content on social media, you must also include clear CTAs ( Call to Action ) at the end of the video, to guide your audience towards the next desired action (visit the website, make a purchase, etc.). And finally, you must not lose sight of the need to include subtitles and text over the content, since many people watch videos without sound and this makes it easier for users who have accessed the content in a silent environment to access it.

Ultimately, video marketing strategies for social media boost brand personality and allow for better connections with customers, but to do so you need to know how to choose the right form, content and medium to do so.

Social media has captivated society, that's a fact. And with it, the way companies connect with their customers has also changed . There is something fundamental that has fostered this revolution: video marketing .

However, not all brands fit well into all social networks. The strategy must clearly define the types of content and formats to be created so that the videos are correctly integrated with the brand. To do this, it is important to know and understand the different social networks that exist , who the audience of each one is and how the algorithms work, since they do not all follow the same parameters. Therefore, it is necessary to take into account something that almost all of them share, which is the short format (up to two minutes, generally). And we must not lose sight of the speed of fluctuation of content and formats of the majority, so it is also important to be aware of the different trends in each one.